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If you are thinking about launching an e-commerce platform this year for your online business, you'll need to consider these major platforms to help you grow that company. You need to choose a platform that has capitalized on both social commerce and mobile commerce trends.

In this age of social media and world-wide Internet, message delivery from business leaders needs to change, just like the message changes from leaders in your personal lives. Just a few years ago, no one could have imagined getting text messages from parents, or a President prone to communicate via Twitter. Not only what you say, but how you deliver it shapes your impact.

 
Twitter, a company that doesn’t lack for headaches, has added two more items to the list of things that keep it awake at night.

Smart Marketing Tips for New Restaurants

As you consider various marketing vehicles, keep this in mind: Research conducted by the National Restaurant Association (NRA) reveals that word of mouth is still the best method of advertising. More than four out of five con­sumers are likely to choose a table-service restaurant they haven’t patronized before on the basis of a recommenda­tion from a family member or a friend. So make the foun­dation of your marketing program an absolutely dazzling dining experience that customers will want to talk about and repeat. Freddy’s Frozen Custard owner Scott Redler says, “I truly believe people are going to try you, and if you take care of them when they come in the door, that’s your best marketing. It’s proven to be true for us.”

Everyone is on social media. And we mean everyone. According to Pew Research, in 2015 an astounding 65 percent of all Americans were using social media. That’s more than 200 million people in the USA alone, and is approximately the same amount as the number of people in America who own pets. (And you wondered why the Internet is full of cat pictures.) Worldwide, the total on social media already exceeds 2 billion people. That’s twice as many people worldwide as the number who own a car. If you have a brand, particularly one that connects with consumers, you can’t afford to ignore your customers on social media.

As a start-up, you don’t always have the luxury of access or big budgets as some of the more established firms, while building your brand. On the plus side, the fact that you are a young company means that you are nimble, can adapt quickly and are far more receptive to change. In the race towards making your brand’s mark in today’s overcrowded and oversaturated market, it counts to play smart. At Morning Fresh, we take bootstrapping as a fun challenge to push ourselves to create, innovate and constantly come up with strategies and ideas that can give us maximum visibility and impact with a smaller investment. Here are some of our key learnings:

How can you be sure your content is worth the time and money you're investing in creation and marketing? Your epic content and high traffic counts should feed your company's bank account, not drain it. Auditing the return on investment (ROI) of your blog posts and other online content is a simple step that can boost your company's profitability. Here are some tips to maximize the profits from your content.

Artificial Intelligence. The term brings to mind robots, time-travel, science fiction, and other descriptions only fit for the far-reaching future. However, marketing experts are seeing that the future is now. Artificial intelligence (AI) marketing is playing, and will continue to play, a much more significant role in the way brands market to their customers.

If banking is something you do on an app, why shouldn’t your mobile carrier actually be your bank? It’s more than just an idea. Orange, Telenor, and O2 are all building their own operations.

For banking purposes, you do not have to visit the bank. Do not waste your time and talk time by calling a taxi driver, tap on the screen and the taxi will pick you up from wherever you are. Thanks to digitization, for changing the way we live, move and subsist in the society.