Online Marketing for Startups

23 Jan 2013

The evolution of technology and internet has fostered online marketing and this concept has been discussed in the article below. The need for businesses to use Online marketing effectively and efficiently has been emphasized and detailed. The various types of marketing channels along with the implementation and uses of the same have been concealed briefly to enlist the advantages of the online marketing tool.


The need for online marketing

The internet today ranks higher when compared to other modes of marketing such as TV, Radio and Print media. It has become the preferred medium of communication for brands, businesses and organizations across all platforms. Internet has become the primary tool for delivery of information across various sectors. Businesses of all sizes are trying to establish themselves online and consequently trying to increase the brand awareness and their reach to consumers.

The process of generating response from its audience through the medium of internet can be termed as online marketing or internet marketing. There are various classifications under the term ‘Online Marketing’ and some of the important ones are described below;

Affiliate Marketing:  It is a marketing concept where a third party promotes the product or the service on behalf of the company and sends traffic on to the website of the company. The affiliate in return is entitled for a commission or other rewards for every sale, subscriber or customer they bring to the company. The rapid growth and immense popularity of online giants like Amazon and EBay are a direct result of these schemes that contributed to their growth significantly.

Email Marketing: This is a process of sending promotional emails to the perspective clients with all the information about the products and the services that the company has to offer. Sometimes, the email campaign can be for a new product launch with specific products and services to offer.

Display Advertising: The use of web banners and ads that are placed on other popular websites to drive traffic to company own websites and thus increase the product awareness among the masses is termed as display advertising.

Interactive Advertising:  The use of animations and media to craft ads that are interactive and visually appealing and which also encourage user participation are used in the form of interactive advertising tool.

SEO Marketing: SEO marketing is an essential component of your online marketing strategy.  Effective SEO marketing safeguards your target market and can easily find you in web searches. There are specific techniques that are encouraged in this process to make the website more visible in the searches that are done online. Search Engine Optimization (SEO), paid placement, and paid inclusion are search engine marketing techniques that companies can use to increase their visibility in the search engine page results from Google and its competitors.

Viral Marketing: Viral marketing is an idea that spreads and helps you to market your business while going viral. In this type of marketing the companies encourage the passing of idea or message from one individual to another, to build product awareness.

Social Media Marketing: Social media marketing refers to the process of gaining traffic or attention through social media sites. This form of marketing is usually focused towards the content creations that grab the attention of the reader.  This form of marketing is more common as it is free and it encourages word of mouth marketing. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. The most popular websites for social media marketing are Facebook, LinkedIn and Twitter. The types of content that are shared on social media include audios, videos, photos, profiles, forums, blogs, links etc. All these forms can be used as a tool for marketing on the social networks for a business.

Advantages of Online Marketing

Online marketing offers various advantages to the businesses when compared to the traditional marketing methods. Some of them are enlisted below;

Quick Results: Online marketing method generates results almost instantaneously when compared to the traditional tools of marketing which helps the businesses to make informed decisions quickly.

Scope of Customer Interaction Widens: The scope and the reach of online marketing is tremendous and thus helps you socialize with customers creating a strong customer loyalty without even interacting with customers face to face.

Team Player: Online marketing plays well with conventional areas of marketing. Campaigns are flexible and able to accommodate core brand values. It can be used in conjunction with traditional direct marketing and awareness campaigns, as well as performing well on its own.

Reach to the global market:  With the use of internet your business instantly becomes global and can reach out to customers that are half the way across the globe. This reach helps to expand the business to a whole new level.

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