Offline Marketing for Startups

23 Jan 2013

offline-marketing-strategyOffline Marketing Tools

Offline marketing is an older version of marketing which is tried and tested to produce results. Even with the advancement of technology and Internet making its way thorough as a popular tool for marketing, offline marketing is still very prevalent in the businesses today. However the various modes of offline marketing definitely make it a valuable opportunity to take, mediums such as TV, radio, magazines, business cards and billboards to diverse approaches as to how you want to market your business. Essentially offline marketing allows you to be specific with your target audience; giving one the option of only choosing to advertise in certain targeted places.

The focus of the offline marketing is to make the business popular in the midst of its fans and its consumers. This marketing concept is advantageous for all commercial and non-commercial businesses globally. Offline marketing helps in increasing Brand popularity, product sale, revenue generation, profit maximization and wrapping the gap between providers and consumers. The offline marketing method can give upright results when carefully planned and implemented. However, the offline marketing may sometimes end up being too costly and time consuming if haphazardly managed.

 The most popular offline marketing tools are described below;

Advertising: It is a paid commercial service that is offered by various newspapers and magazines. Televisions are also a prime source of visual advertising.  You have control over what the message says, the graphics, how large the ad is or how much time it takes for media ads.

Publicity: It can be referred to as a free advertising source. However, there is no control on the information that is broadcasted.  Publicity could also result in interviews on TV or radio program. Publicity could also occur more informally among customers by word of mouth.

Direct Mail: Letters, promotional mails or flyers are intended towards the potential customers who can buy your product or service. The sales letter or flier may contain a discount coupon to encourage the customer to try the product or the service that is offered by the business.

Trade Shows:  Showcasing your products in a tradeshow can bring you closer to the potential buyers. Successful trade show vendors have professionally designed booths with a friendly outgoing staff, and they make sure to have promotional items to give away as it helps to create brand awareness.

Networking: Networking is a very important means of letting people in your community know your new business exists. Attend networking events at every opportunity. If you sell products or provide creative services, arrange to have a table top display at trade shows to showcase samples of your products or previous work. 

Hard-copy Promotional Materials: Brochures, business cards and fliers are all examples of hard-copy promotional materials. These can be tendered out to prospective clients who visit your business.




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