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When entering an unfamiliar society, it is wise to learn the local customs, the unspoken rules, and the names of its heroes, villains, and gods.

Tales of the tech unicorn’s impending demise might be somewhat exaggerated. Spoke Intelligence and VB Profiles released a report recently that counted more than 208 of the mythical creatures, not to mention an additional 21 of the even more rarely spotted decacorns — startups with a valuation in excess of $10 billion.