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When entering an unfamiliar society, it is wise to learn the local customs, the unspoken rules, and the names of its heroes, villains, and gods.

Banks involved in the blockchain consortium R3 CEV have expressed interest in investing $59 million in the company’s first funding round, less than half its overall target, a person close to the deal said on Friday.

Smart Marketing Tips for New Restaurants

As you consider various marketing vehicles, keep this in mind: Research conducted by the National Restaurant Association (NRA) reveals that word of mouth is still the best method of advertising. More than four out of five con­sumers are likely to choose a table-service restaurant they haven’t patronized before on the basis of a recommenda­tion from a family member or a friend. So make the foun­dation of your marketing program an absolutely dazzling dining experience that customers will want to talk about and repeat. Freddy’s Frozen Custard owner Scott Redler says, “I truly believe people are going to try you, and if you take care of them when they come in the door, that’s your best marketing. It’s proven to be true for us.”

As a start-up, you don’t always have the luxury of access or big budgets as some of the more established firms, while building your brand. On the plus side, the fact that you are a young company means that you are nimble, can adapt quickly and are far more receptive to change. In the race towards making your brand’s mark in today’s overcrowded and oversaturated market, it counts to play smart. At Morning Fresh, we take bootstrapping as a fun challenge to push ourselves to create, innovate and constantly come up with strategies and ideas that can give us maximum visibility and impact with a smaller investment. Here are some of our key learnings:

New equity crowdfunding regulations that began taking effect last year have transformed the landscape for both entrepreneurs and investors in America. By enabling non-accredited individuals (the vast majority of the population) to invest in early stage startups for the first time, these new regulations have not only leveled the playing field of investing, but also uncapped a completely new source of funding for new growing companies. The new rules were a long time coming, as they were first passed by congress and signed into law in 2012. Only last year, after years of debate and discussion, did the Securities and Exchange Commission (SEC) actually begin to implement the first of these rules. So needles to say, it's a very exciting time to be in the crowdfunding industry.

Raising the right amount of capital from the correct investor is perhaps one of the most crucial tasks for an entrepreneur. Analogous to matrimony, while finding the right investor would ensure the longevity of the enterprise, a wrong match may provide to be completely detrimental for your business.

Many startup employees receive stock options from their employers as an incentive for helping the company launch and achieve success. Stock options allow employees to buy shares of their company's stock at a fixed price -- called the strike price. When employees exercise this option to buy, they pay the strike price regardless of the shares' actual market value at the time.

Bootstrapping is not a new concept in the startup world, but it is surely the latest fad with more and more founders choosing to use their own funds. Entrepreneurs with bootstrapped companies have built a sustainable business enterprise relying purely on their own investment. Such new-age, self-funded startups are aiming and achieving high profits and scalability.

As an entrepreneur, you already know bringing a new hardware product to market involves risk. You have a vision, and you want to profit; however, it’s not guaranteed.

Chatbot companies have raised over $140 million in the past six years. Over 60 percent of the funding came in 2015 and 2016 as the chatbot craze quickly took over Silicon Valley. The media remains optimistic about the potential of bots, but venture capitalists and other investors are increasingly wary of the proliferation of startups in the space.